To make a purchase in the WhatsApp Business app, just go to the catalog and click on the product / service link or communicate directly with the company. We know that WhatsApp always changes its terms of use, and its terms of commercial policies are no exception, so we have certain types of products or services that we will not be able to publish, like illegal products or services, drugs, tobacco related products, alcohol, unsafe ingestible supplements, weapons or explosives, animals, adult products or services, body parts or body fluids, medical and health products, sexually explicit items, gambling services, dating services, or items that encourage unauthorized access to digital medias, deceptive products or services, exchange of real or virtual money, or infringement of third parties rights.Īs a recommendation, it is best to avoid publishing any products or services that may contain any content related to the above and thus avoid infringement by WhatsApp Business.Īny company wishing to sell their services or products must comply with these rules and simply open a WhatsApp Business account and create their catalog, however not all products are prohibited, there are some products that obviously work better when marketed through this app and these include e-commerce items, retail, real estate rentals or sales, retail stores, and many more.Īll in all, all kinds of shops and businesses that massively sell their products or services, as long as they comply with WhatsApp’s e-commerce policies, can use WhatsApp Business catalogs and they will certainly be successful.
Remember that WhatsApp has some guidelines that we need to follow in order to avoid any problem. In this article, we will explain how you can create, set up and use this WhatsApp Business feature to develop and scale your business, as well as talk about the things you should consider when using this tool, who can use it and what kind of items or services you can post on it. The instant messaging giant, in its quest to improve the app and make it one of the leading commercial channels ever, has continued to reinvent itself and had added new and interesting features for its users, one of the most popular updates being the WhatsApp Business catalog. One of these innovations was the second WhatsApp app called WhatsApp Business, an app designed to make interaction and communication between large and small businesses and their users, customers and audiences easier. Since Facebook’s acquisition of WhatsApp, it’s no secret that the app hasn’t stopped receiving constant updates, improvements and innovations.
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